Integrated communications agency, BCW conducted a series of interviews with members of Generation Z from around the world to determine the values they hold dear
Members of Generation Z will represent 27% of the global workforce by 2025.
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Often viewed as lazy, disinterested or inflexible, there are all kinds of stereotypes surrounding Generation Z, the young people born between 1997 and 2012. But they are far from reflecting reality, as a new global report affirms.