The convenience of the home delivery can come with a sting when it comes to paying the bill, with costs varying from the United States to Europe, the Middle East and Asia
Beyond takeout, restaurant meal delivery is now a firm part of our day-to-day lives, especially since the pandemic, when its benefits became only too apparent. But the convenience of home delivery can come with a sting when it comes to paying the bill, with costs varying from the United States to Europe, the Middle East and Asia. The bill is high for US consumers, at €26.38, while those in France pay an average of €20.75.
Many restaurant businesses turned to home delivery as a way to keep operating during the pandemic's various lockdowns. Now, the home delivery sector is working on developing new solutions through a series of experiments, from drone delivery tests operated by Wing in Ireland, Australia and Finland, to delivery carried out in the absence of the customer, through a model deployed by the retailer Walmart and operating by means of a smart lock. In the restaurant industry, this new mode of consumption, boosted by Covid-19, has now become part of everyday life for many consumers.
But, when it comes to paying the bill, the cost of the average order varies for customers in different locations. On average, French consumers who have restaurant food delivered have to pay €20.75, but the bill is more expensive for their UK neighbors, with an average cost of €24.52. These amounts were revealed by the Otter platform, which offers its online order management service worldwide.
At the end of this year, as conclusions are being drawn about consumer trends, this analysis shows that the cost of the home delivery of meals varies across Europe, the United States, the Middle East and Asia. For example, the average bill in Saudi Arabia works out at €17.78, or at €15.05 in South Korea. Contrary to all expectations, it is in the US that this mode of consumption is the most expensive, with an average bill totaling €26.38. This average is derived from the analysis of one hundred million orders placed around the world between January and September 2022. Note, however, that the United States has been hit by high inflation, estimated at +9.1% at the beginning of the summer, a trend that is now declining. The same argument could be made for the UK. In November, the country saw record inflation of 10.7%. In comparison, restaurant home delivery orders in Spain cost an average of €20.04.
Also read: Saucy & SaaSy: Meet the Pied Piper of restaurants