Sifting through a million physical copies is a challenge in today’s publishing climate; doing so with a business book is even trickier. Yet 11 authors have managed it since 2004, when Nielsen began tracking book sales. Occupying the executive suite: Tom Rath’s StrengthsFinder 2.0, from 2007, which purports to help you discover hidden talents and put them to use.
Rath’s sales demolish even those of such well-known pop-econ-psych works as Blink and Freakonomics. The oldest title still being plucked off shelves: The find-a-career classic What Color Is Your Parachute?, first published in 1970 and now in its 47th edition.
(This story appears in the 09 December, 2016 issue of Forbes India. To visit our Archives, click here.)