Transformative change requires organisations to rethink the way they envision their future.
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Innovations that provide incremental growth will always have a place in an organisation’s portfolio, but sustaining a business in the long term requires bigger, more meaningful, transformational thinking.
Transformational change is about seeing a new, valuable future for your organisation and overcoming the barriers to creating it.
Unfortunately, humans are wired to fear and resist change – a trait that is amplified in group settings. We are also wired to be linear thinkers, which means we assume tomorrow will generally look like today. These characteristics make it difficult for organisations to envision what a different future would look like and even harder to create the change needed to influence it.
We have developed a process to help firms better understand the cognitive biases that overvalue the familiar and stand in the way of big innovation and transformational change.
Drawing from behavioural science, the process involves three stages:
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