The floppy was the first portable storage device for computer users back in the day. Now, it has outlived its usefulness
Future generations won’t recognise the floppy disk. It’ll be as alien to them as cassettes are to today’s generation. But that doesn’t mean they won’t see it. They’ll see it whenever they click on the icon that is used to save a file on a typical Microsoft Office document.
Sony Corporation, the last major company to still manufacture floppies, announced that it will stop manufacturing the aged storage device in 2011 for its Japanese market.
The floppy has been dying a slow death for some time now. PC World, one of Europe’s largest retailers, announced in 2007 that it would stop selling floppy disks, once its existing stock was over. Sony stopped floppy sales to Europe some time back.
Hardware manufacturers like Dell Inc. took the call seven years ago, and stopped including a floppy disk drive in their laptops. S. Rajendran, chief marketing officer, Acer India, says, “At Acer, we stopped manufacturing floppy disk drives in laptops three years ago and up until a quarter ago they were present in our PCs.”
Why did Sony wait so long to follow suit? Because 12 million floppies were sold in Japan last year and Sony had a 70 percent market share in the country. Why would one of the most technologically savvy countries still use the three-and-a-half inch format with a paltry 1.44 MB storage capacity is a mystery, but Sony has decided to pull the plug because of ‘lack of demand’. Floppy disks will still be available in emerging markets, where they still have some demand.
(This story appears in the 30 July, 2010 issue of Forbes India. To visit our Archives, click here.)