Indians not particularly enamoured with music streaming platforms, prompting platforms like JioSaavn and Gaana to integrate video in their marketing strategy to get more users
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While India is known to be home to legions of music fans, they're not particularly enamored with music streaming platforms. And to see why, look no further than YouTube and other video platforms that the country's billions of inhabitants are fond of for watching music videos. Let's take a closer look.