Netflix's latest global success is set to continue making its mark on the streaming platform. The South Korean series could bring in almost $900 million for the American giant
In less than four weeks, "Squid Game" went straight to the top, registering the best start for a series on Netflix with a record 111 million subscriber households having watched it
Image: Noh Juhan / Netflix
Netflix has hit the jackpot! Over the last few weeks it's been impossible to ignore the "Squid Game" phenonemon sweeping the world. And Netflix's latest global success is set to continue making its mark on the streaming platform. The South Korean series could bring in almost $900 million for the American giant. Winning!
In less than four weeks, "Squid Game" went straight to the top, registering the best start for a series on Netflix with a record 111 million subscriber households having watched it. The success far exceeds that of "Bridgerton." The England-set series previously held the top spot in that department with 82 million accounts having watched it during its first four weeks on Netflix.
While the series has succeeded in making its mark on social networks, as well as in fashion and even in the realm of food, "Squid Game" is even more profitable because it was made with a relatively small budget; 21.4 million dollars was the budget used to produce the series, or about 2.4 million per episode. The series created by Hwang Dong-hyuk could therefore bring in 40 times the amount spent by Netflix in acquiring it.