The Irish tourist board came up with the original idea of using the historical video game "Assassin's Creed" to create its new promotional campaign. An original form of marketing that game publisher Ubisoft and other tourism entities have already used before
'Assassin's Creed' is one of Ubisoft's best-selling game franchises with nearly 155 million copies sold worldwide. Photo by Ubisoft
In order to attract a different tourist demographic, Ireland has boldly chosen integrate into its latest promotional campaign images from "Wrath of the Druids," an extension of the video game "Assassin's Creed Valhalla" released in May. This DLC focuses on 9th century Ireland and highlights the beautiful landscapes of the country.