Nike's NFTs to enter EA sports games, paving the way for mainstream crypto adoption
Integration of Nike's 'virtual creations' into EA Sports games is expected in the upcoming months
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Nike's nonfungible token (NFT) platform, Swoosh, is set to integrate with EA Sports games, marking a significant milestone in the widespread crypto adoption among gamers. This integration could allow Nike's virtual footwear and apparel to become available in the gaming environment. Notably, EA Sports is a division of Electronic Arts.
According to a formal statement released on June 1, Nike announced that its ‘virtual creations’ would be gradually incorporated into EA Sports games in the upcoming months. However, specific details regarding which game titles will feature Nike's virtual goods are yet to be disclosed by either Nike or Electronic Arts.
EA Sports games encompass popular titles such as FIFA, recognised as the "most popular game" in 2022, along with the Madden NFL and NBA Live series, which collectively attract millions of gamers. It is anticipated that Nike's NFTs will be customisable wearable add-ons that players can purchase and utilise to modify their in-game character avatars.
Ron Faris, the general manager of Nike Virtual Studios, expressed enthusiasm about the partnership, stating, "This collaboration will enable us to provide incredible new experiences for our .SWOOSH community and the extensive EA SPORTS fan base."
Nike initially introduced its .swoosh NFT platform in November 2022; however, it released an NFT collection at the beginning of 2023.
