Deloitte and Vatom partner to offer immersive experiences for businesses in the Metaverse

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Deloitte has partnered with Web3 platform Vatom to provide immersive experiences for various industries, including virtual reality for cultural enhancement and community engagement for brands.

The partnership offers the capability to host thousands of people at the same time in the same virtual space with access to a collection of virtual assets and tokens of their metaverse experiences through a cross-chain wallet.

However, the primary objective behind offering immersive experiences to companies is to gather user data. Khusro Khalid, the managing director at Deloitte Digital, revealed that the reduced accessibility of third-party data has become a key trend affecting all industries. Therefore, companies that rely on understanding and engaging with customers are seeking to substitute third-party data and minimise customer acquisition expenses.

The customisable nature of immersive experiences allows companies to use various Web3 tools such as virtual spaces, Programmable Digital Objects, a cross-chain universal wallet, POS redemption, token gating, and loyalty points for multiple business purposes, as per Khalid.

Deloitte has numerous ideas for metaverse tools that could benefit companies. One such tool is virtual spaces, which can be used for events, meetings, and employee training. Virtual spaces can provide gamified tools to make training more interactive and engaging.