Zoya's patented artistry: Inspired by history
Zoya redefines jewellery with its autograph Samāvé collection for the new-age woman in pursuit of excellence against all odds
Every piece of jewellery tells a story, goes an old adage. And India has been telling such tales since over 5,000 years when the first ornaments were crafted in the Indus valley. Using semi-precious materials such as carnelian, turquoise and feldspar, artisans fashioned necklaces and bracelets with carvings, bands, dots and patterns. Some were set in gold. It was a painstakingly slow process but a personal one. The thing of wonder is not what we did with tools and rudimentary technology at the time, but how some of those designs have stood the test of time and continue to be worn, with some variations, by women even today.
On those lines, inspired by history, in a nod to the ancient fables of women, water and life, Zoya, the exquisite diamond boutique from the house of Tata, presents Samāvé, a collection of rare jewellery. Unlike expensive trinkets that have embellishments for their own sake, Samāvé combines elegance with perfection and attention to detail.
How so? Sample this: readers familiar with the Christopher Nolan-directed masterpiece, “Inception”, will remember how, in a dream, one could cheat architecture into impossible shapes that lets you create closed loops, like the “Penrose steps”, the infinite staircase. Now what if this dream manifested itself into reality that brings to life the patinated vine-like Penrose staircase, spiraling together leading to water or light, the two elements of life? Samāvé’s pulls off what is impossibly beautiful with offerings across a versatile selection of earrings, neckpieces and bracelets.
Samāvé is a tribute to the spirited women of today who set high standards for themselves in everything they do. The Zoya woman has exquisite taste, finds meaning in everything she owns, peerlessly leads by example and is constantly in pursuit of excellence. For her, Samāvé is not a thing to be shown off. It is not an accessory to flaunt. It is an extension of one’s own self. The design reflects individuality and meant to be celebrated every day.
“It is a passion for immaculate design and an innate understanding of the woman and her journey that drives Zoya. Zoya has always challenged traditional notions that endorse the view that jewellery was meant to display one's status and be worn sparingly,” says Amanpreet Ahluwalia, Business Head of Zoya.
