The UX design company based in Pune had the privilege to partner with a big automobile conglomerate in India to deliver a connected app for their electric vehicle
The year 2020 has proven to be challenging to various sectors and businesses. A fraction of the companies though, have made it big in these uncertain times. YUJ Designs has gladly welcomed one such news and is celebrating the peak of their success.
YUJ Designs has been recognized as a winner of Red Dot Award 2020 for Tata EV mobile application, under the category of Brand and Communication Design. This award-winning project is quite close to their hearts. The UX design company based in Pune had the privilege to partner with a big automobile conglomerate in India to deliver a connected app for their electric vehicle.
Early on in the project, the design team recognized that the success of the connected application lies in creating a ubiquitous experience - one that lets users focus purely on driving. The project was a collaboration with multiple teams and the client to make this in-the-car and out-of-the car experience effortless. You can check Electric vehicle experience Link: https://www.yujdesigns.com/connected-electric-vehicle-experience/
The Red Dot Awards are an equivalent of the oscars of the design industry. The international jury serving on the board of the Red Dot Design Awards 2020, only awards this sought-after seal of quality to projects and brands that win them over with their high-impact design and outstanding creative performance.
The Red Dot Award provides a platform to designers, agencies and companies from all over the globe for the evaluation of design. Ultimately, only those projects that convinced the experts in terms of their high design quality and creative achievement received a distinction.
The jurors scored the design entry and rewarded the connected app basis these parameters - idea & innovation, aesthetic quality, features & functionality, emotional content, and impact.