ThatWare is on a mission to innovate digital marketing with the help of data science, AI and machine learning.
West Bengal, India, Oct 11, 2019
Innovative technologies have always been a norm for empowering new and old businesses. In this competitive era, it has been seen that the revenue generation of a company is directly proportional to the development done in the field of technology.
Studies have shown that digital marketing industry is changing and evolving at a rapid scale. Based on a study, it has been found that 76% of digital marketing success can be obtained from search engine optimization alone.
With that being said, people from all around the planet are working immensely hard for getting the right amount of search optimization done for their online inventory or websites. The harsh reality is that this is increasing the competitiveness of the industry at a much greater scale.
To cope up with the increasing demand for SEO and the competitiveness all around, search engines such as Google, Bing, and etc. are taking initiatives to rank websites based on much more efficient ranking algorithms. These algorithms are no longer manual-driven rather are AI-driven.
Yes, you heard that right! Giant search engine companies such as Google, Bing, Yahoo, etc. are investing a lot for developing and building efficient web crawlers. These crawlers work on AI mechanisms and principles such as semantic engineering, information retrieval, natural language processing (NLP), data mining, text mining, predictive analysis, decision making, automation, and much more.