Plus disrupts India's gold market, Democratising a timeless asset

India's first jewelry fintech app, Plus, is empowering consumers to reimagine their relationship with gold. Fresh from their successful Shark Tank India Season 3 appearance where they secured investment from Varun Dua, Founder and CEO of Acko General Insurance for ₹ 60 Lakh, the platform is addressing the evolving needs of Indian investors with a tech-driven approach.

With a deep understanding of the metal's cultural significance and a tech-driven approach, co-founders Raj Parakh and Veer Mishra are unlocking the potential of gold for a new generation.

India's vast gold market, driven by tradition and a desire for a safe-haven asset, presents both opportunities and challenges. Traditional methods of gold ownership can lack liquidity and transparency. Plus is tackling these issues head-on with a platform that combines convenience, flexibility, and cost-effectiveness for the modern Indian investor.

The company's innovative app simplifies gold investment. Users can choose between monthly investment plans or one-time purchases, with the gold digitally stored and insured. Plus also partners with over 300+ jewelers nationwide in 526 cities, providing exclusive discounts and seamless integration with physical gold purchases when desired.

The app caters to a generation that values financial control. With transparent pricing, flexible options, and potential for strong returns, Plus aims to make gold investment as effortless as any other fintech transaction.