With a mission to make pure and natural products an integral part of everyday life, Mr. Pankaj Mishra is bullish over expanding Apis India's outlets and growing its revenue to more than three-fold in the next five years
Steering APIS India, a name to reckon with in organised honey trade in the country, to greater heights of glory, Mr. Pankaj Mishra has contributed immensely in revamping and restructuring the brand and put it on high growth trajectory. Today Apis is among top three honey manufacturers with two lakh outlets and this number is growing rapidly on the back of huge demand that the company enjoys in the market.
With its world class in-house facilities for testing lab, APIS India also does the processing and filtration of honey at its state-of-the-art plant, which maintains its maximum nutritional value. APIS India has the capacity to process over 100 tonnes of honey per day. It has a world-class laboratory set up that stringently holds extensive quality control assurances to manufacture products of international standard. All production facilities are aligned to the ISO 22000; 2005 Standards from procurement to processing and till final delivery.
An alumni of the prestigious Indian Institute of Management (IIM) Calcutta, Mr. Mishra’s specialities lies in business and strategic planning, financial planning, organisation restructuring, risk management as well as creating sustainable business model for diversification. All these abilities of Mr. Mishra have helped him in fuelling the growth and expansion of Apis India.
A charismatic leader Mr. Mishra says, “My journey at APIS India has been great, but challenging and I have really worked hard in building and restructuring the brand. In my initial days, it was really tough to scale up as networking was not common.” He further says that the future of this industry is extremely bright, as the very product is associated with what we all want “Healthy and Happy” lifestyle.
A top seeded business strategist, he says that digital is the key and henceforth it will be crucial in the company’s upcoming strategies, along with other offline activities. The recent period of nationwide lockdown has paved the way for the increasing use of digital strategy. “Lockdown has been a curse for all, but fortunately our industry survived, In fact we experienced a revenue boost by 60%,” he informs, adding that it was the time when people were making nutritious home-made dishes to strengthen their immunity, and Apis was their partner.
Apis India also produces specialized honey, which comprises ginger, lemon, organic, honey with nuts, and honey with comb. Its honey range boasts several USPs which altogether give it a distinct competitive edge over its counterparts. Affordably priced and high quality products of Apis India have been benchmarked to meet all European Union and other international standards. Ethically sourced from bee keepers, Apis India honey reaches from farm to table using GPS technology and it remains untouched by human hands even when it passes through multilevel quality checks. Such purity levels make the product range proven to provide a number of health benefits.