Diquery Digital has been an integral part of Shonell's life - the entrepreneur eats, sleeps, breaths digital today and bags some of the best brands in the industry today
"To me, the world of marketing and branding is sacred. Digitalization is a way of our lives now, not just a trend. If done right, incorporating Digital ecosystem into one's business can bring about phenomenal transformations. The key factor is to focus on quality rather than quantity."
Between Inception and Institution
Shonell tells Harshita Dagha how she never really had a fixed career path in mind and how she was always an average student.
"Writing kept me grounded for a while though, while I never stuck to other things for long, so I chose to work within media & entertainment eventually,"
Having written for Disney UTV, 20th Century Fox, Excel Home Entertainment among others, Shonell has a myriad of entities in her content-expertise kitty.
It is later that she met with her (now) partner during an industry interaction and came up with the whole idea of Diquery.