Karagiri's target audience comprises women who love slow fashion, handloom, and handmade products
The six-yarder has been an all-time favourite apparel for every woman, particularly handloom sarees. However, the artisans who been burning midnight’s oil to craft these gorgeous sarees often end up being exploited by middlemen, and are underpaid thus making it difficult to earn their wages; It was to solve this problem and ensure that artisans get their due, Karagiri was born by Pallavi Mohadikar and her husband Dr Amol Patwari in 2017 with an initial investment of 3 Lakh only.
Pallavi always wanted to do something for the upliftment of the weaver community across India. As the daughter of a weaver, Pallavi has always been knowledgeable about high quality sarees and started sourcing chikankari sarees and selling them on Ebay to meet her daily expenses as a student at IIM, Lucknow.
Keen to help “locals-go-global”, she expanded her startup and today the startup primarily manufactures and retails apparel online via their website and offline through their Two stores in Pune, displays pop-ups at trunk shows, and by leveraging a network of resellers in India and Overseas. The USP of Karagiri is its eco-conscious approach towards sustainable Fashion.
The startup works with artisans and weavers across India to offer intricately handcrafted products to women shoppers in India and Overseas. Along the way, they ensure that the makers earn a fair share and safe working conditions.
Karagiri’s target audience comprises women who love slow fashion, handloom, and handmade products, but are unable to find the right platform to buy due to lack of trust and traceability. With an aim to redefine fashion while changing the lives of the artisans.