Entrepreneur Ayush Diwan Khurana's shoe Brand Modello Domani is turning heads worldwide

We are living in a VUCA world where change is the only constant. What started as a humble beginning for Ayush in 2015 from the living room of his house, to what the nation today recognizes as a global fashion footwear brand “Modello Domani”- his journey has traversed many complexities of a true entrepreneur.  

With the motto “Happy feet for all”, the current CEO Ayush Diwan Khurana started his dream of creating a world class footwear brand that would cater to all niche market segments, specializing in casual wear, wedding wear and offer nonpareil customisation services. 

“Not coming from a fashion background or receiving any formal education in fashion, it was definitely a challenge to create a name in the industry. But where there is a will, there is a way,” Ayush quoted.

From intricate zardozi artwork, to fine Italian leather craftsmanship with a vegan option too, he created the brand to be a one stop shop for everyone.

Understanding the importance of digitalization, he developed an omni-channel distribution network across the nation and further expanded overseas offering free worldwide shipping through his official website and other vendor partners. His strong presence on social media has been a key propelling factor in the growth and popularity of the shoe brand.

“Since commencement, we have been making an impact with our designs and quality worldwide, offering over 200+ variants across all price ranges. Our made to order specially designed diabetic friendly shoes was another proud achievement which took months to perfect,” he added.