Aleena, now 26, started Social Media Dissect in 2018 as a one-woman operation
When 23-year-old Aleena Gandhi started working with a digital agency 2.5 years ago, she didn’t realise the impact her social media presence would have in the industry in the next few years. Today, her company Social Media Dissect, is a well-known disruptor in the digital space, offering brands a platform to showcase their best work and calling out the rampant plagiarism present in the industry.
Having worked with brands such as The Face Shop India, The St. Regis Mumbai, The Westin Mumbai Garden City, Ruby’s Organics and many more, her brand Social Media Dissect is now a reckoner in the industry. Initially started as a side project in 2018, the company has now racked up almost 88,000 Instagram followers. What started off as a small-scale project that aimed at reviewing and researching marketing campaigns on social media has now become a behemoth for social media trends and etiquette.
Humble Beginnings
Aleena, now 26, started Social Media Dissect in 2018 as a one-woman operation. The page initially started off reviewing and researching brand campaigns on Instagram. After a year, she received several positive responses on Instagram, and a slow but steady loyal follower base, which is when she decided to quit her job and focus on the brand.
As the brand grew more successful, Aleena expanded to other platforms, created a website and hired a small team. The brand is focused on building a strong community on social media and creating engagement with their audience through personal branding, offering efficacious tips on how to organically build a brand on social media, uplifting zealous creators on social media, and of course, doing what they do best, calling out plagiarism.
Social Media Dissect frequently sets up seminars, training sessions and talks on digital media to teach and inspire many more to seize the best out of the digital space.