Headquartered in the Silicon Valley of Asia - Bangalore, Pichkaari Design Studio shares how they achieved a monumental growth to 250+ brands through disruptive design strategy
Left to right: Vikas Jaiswal, Priyanka Jain, Sebastian Jacob
Circa 2013, with a hard-bound folder of creative designs, Vikas Jaiswal, an aspiring entrepreneur, was sweaty palms in a large conference room of a big multinational company facing a multi-agency pitch. The designs look good, but how are they different from those, the CEO asked pointing to a scatter of other folders on the giant table. A young, nervous Vikas replied, “our designs are empathetic to your user”.
Fast forward seven years, we find ourselves in a world where content is abundant, and attention is scarce. When asked the same question, Vikas, a tad older now and CEO of Pichkaari, backed by a team of 45+ talented enthusiasts, smiles sheepishly and replies, “Empathy is always the answer”.
“Our clients walk up to a meeting with us, but we walk miles in their shoes before we dare put a single stroke of ink on paper”, he adds.
This underlying philosophy has helped Pichkaari (www.pichkaari.com), a small design studio nestled in India’s IT hub Bangalore, chart their way to find the voice for over 250 brands, including Fortune 100 companies and unicorn startups through design thinking and solutions.
When everyone is screaming for attention at the same time, brands that are able to establish a real connection with their users are the ones that thrive. Hence, design and communication partners have a significant role to play to help businesses identify and plug the loopholes in their brand lifecycle.