The pandemic has been a mixed bag for gig economy in India—while the country has emerged as a frontrunner for flexi-staffing, upskilling and gender parity remain challenges
Illustration: Sameer Pawar
Over the years, only about 15 percent of the non-farm employment in India has been considered as ‘formal’. The remaining workers—in both unorganised and organised sectors— are those without regular jobs or employer-provided social security benefits. These include everyone from a carpenter offering on-demand services in the locality, to a freelance web designer taking up short-term work with a few different firms.
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About a decade ago, technological advancements and evolving business models led to the emergence of aggregators and digital platforms. A driver working with a small cab service could now connect with more customers via apps such as Ola. Ride-hailing on the streets was replaced with clicks on smartphones, and haggling over prices and small-change with discounts and digital payments. The drivers made their own hours, and going off-duty simply meant switching off the work phone.
This radically changed the concept of fixed work shifts, and in some ways, reduced control exerted by the ‘boss’. On the downside, a period of illness or vacation meant zero earnings. The aggregators did assure end-users of quality standards, but maintained that the service providers are their partners and not employees in the traditional sense. The trend picked up rapidly—onboarding beauticians and food-delivery persons—and transformed the way urban Indians went about their day-to-day lives.
(This story appears in the 21 May, 2021 issue of Forbes India. To visit our Archives, click here.)