Keswani, who hails from Prayagraj in Uttar Pradesh, started creating content in the pandemic
After starting as a radio jockey, making comedy videos, mostly involving her family and friends, she has now transitioned into fashion with Chikankari Hues, focusing on Lucknow’s famous traditional embroidery
Her brand of girl-next-door comedy has earned her sizeable monthly reach, with videos spanning everyday situations, relationships and work culture