First Principles
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"Companies are Throwing Money at Social Media"
Rohit Deshpande, professor of marketing from Harvard Business School, on the branding mistakes companies make
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Key Implications of the Companies Act 2013 on Board Room Decision Making
A simplified look at the key changes in the Act which will make corporate social responsibility binding for firms among other things
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Doctors' dilemma: To Prescribe or not to Prescribe
Glaring contradictions between the US FDA's stance and the Indian regulator's rules on drug safety norms have doctors and patients flummoxed
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Great Content Will Always Attract New Revenue Streams: John Nendick, E&Y
Superior content driven by new technologies will help media companies dominate the digital platform, says John Nendick, Ernst & Young's global media and entertainment head
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'India Can Translate Optimism Into Real Growth': Chetan Ahya, Morgan Stanley
In a chat with Forbes India, Morgan Stanley's Chetan Ahya says the government is already making the right noises. This will help boost corporate sector profitability and revive private investments
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The Return of NSE Mid Cap Funds
Since September last year, the NSE Mid Cap Index has recorded a dramatic rise, outperforming the Nifty. Retail and institutional investors are once again turning to mid-cap companies, many of which are riding the coat-tails of growth and optimism of small-town India
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India's E-Tail Battleground: Amazon, Flipkart and Snapdeal Fight for Top Slot
The ecommerce industry is currently a regulatory quagmire and customer loyalty is hard to come by. However, armed with deep pockets and tailored strategies, Amazon, Flipkart and Snapdeal are jockeying for the number one slot in the Indian ecommerce market
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'The Federal Reserve Learnt the Lessons Of The Great Depression': Former Governor Randall Kroszner
Randall Kroszner, a former governor of the Federal Reserve System, says those lessons enabled the Fed to prevent a repeat of the great crisis
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Andhra's Pesticide-Free Farming: An Inconclusive Experiment
The Andhra government's department of rural development has implemented pesticide free farming on 30 lakh acres. But agricultural scientists say their methods are unproven and not as effective as claimed
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Project Monitoring Group: The Breaker of Deadlocks
It may have no authority over clearing projects, but the Anil Swarup-led Project Monitoring Group has helped prevent logjams
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We Will Grow as Long as the Economy Does: Aditya Puri, MD, HDFC Bank
In the four years since HDFC Bank trained its gaze on rural India, it has seen a 20-25 percent growth in business in this sector. Managing Director Aditya Puri talks to Forbes India about the bank's ambitious plans