Vish narain
Maggi's two-minute strategy and how convenience and comfort combined
Nestle-owned Maggi Noodles' success in capturing the Indian imagination and taste has taken years
Throwback: Wah Taj! The iconic ad campaign about the effort that leads to perfection
The famous television commercial featuring Ustad Zakir Hussain portrayed the perfection in playing the tabla as the result of hours of dedicated work, just like the work of a master tea blender
Throwback: Kal Bhi, Aaj Bhi and a journey of memories with VIP luggage ad campaign
In this week's Storyboard18 Throwback, we take a look at the iconic VIP luggage ad campaign and a masterpiece of brilliant advertising
Throwback: NECC's 'Egg'cellent 'Roz khao ande'
Inspired by the success of Operation Flood in the milk industry, Dr BV Rao of Venkateshwara Hatcheries Limited decided to mobilise a similar project in the egg industry. The National Egg Co-ordination Committee (NECC) was born. This week in Storyboard18's Throwback, we take a look at NECC's 'Roz khao ande' campaign from the eighties
How Gold Spot became the most popular 'uncola' of its time in India
Gold Spot had become a quintessential Indian drink in the 90s. Despite being discontinued a long time ago, strong brand recognition and emotional connection to it continues