Recently, car collector Greg Whitten's 1962 Ferrari 250 GTO went under the hammer for $44 million
For years, the watch was presumed lost. Then it was destroyed in a fire--until it wasn't. Now the King of Cool's timepiece has re-emerged and will go up for auction in October. The secret history of a grail watch
A roundup of brand's international edition
Tony Stark, Bruce Wayne and other fictional Forbes covers from Hollywood
100 years of Forbes: From Bernie Cornfeld to Bernie Madoff, some of whom Forbes never saw coming