Erik matuszewski
Making Indian IT Work for Marketing
India?s IT muscle was developed to meet the needs of the CIO. But as a sign of changing consumer needs, today the average CMO is spending around 25 percent of her marketing budget on technology
India?s IT muscle was developed to meet the needs of the CIO. But as a sign of changing consumer needs, today the average CMO is spending around 25 percent of her marketing budget on technology