PVR's new subscription model for cinema chains: How will it play out, and is the Indian consumer ready for it?

In interesting news for film lovers, PVR-INOX has launched a new 'Passport': You pay Rs 699 and you can watch 10 movies a month at the cinema chain, from Monday to Thursday, with certain conditions. Is this what the cinema industry needs, when only big-ticket films are able to draw people away from their Netflix screens? Naini Thaker joins us to unpack