LG B2B Innovation Gallery
LG has always believed in creating new and innovative solutions through the most advanced technology
LG Electronics is redefining customer experience like never before. To give its B2B and B2B2C customers a complete knowledge about several offerings, LG Electronics has launched a B2B Innovation Gallery at its new corporate office, noida - where customers can test and experiment with products and solutions showcased by partners and system integrators. Here’s a sneak peek
Today’s B2B customers desire to be introduced to a solution with a complete assistance for business implementation and generation and expect a desired return on their investment. The current pandemic has created a challenge to experience the developments in the B2B sector for these customers. The pandemic has limited travel and restricted prospective or current customers to visit brand sites to experience these state-of-the-art B2B proof of concepts installed in various parts of the world. This has been a hindrance for brands in creating credible value and trust among their customers. A space like Business-to-Business does not allow for conventional methods of customer engagement.
LG has always believed in creating new and innovative solutions through the most advanced technology in order to help optimise environment and help the customers grow. To explain value proposition to customers, experiential marketing has been LG’s core strategy. As the world recuperates from the COVID-19 crisis, LG Electronics has united with partners and focused on creating solutions to find business continuity. During unprecedented times like these, LG thought out-of-the-box and created a space which is changing the landscape of B2B marketing entirely.
Sprawling over 14300 sq.ft , LG has created the B2B Innovation Gallery, located at the New LG Corporate Office, Noida- which will be a one-stop destination for all of LG’s top-of-the-line B2B and B2B2C products and services available in the country. Redefining customer experience, LG B2B Innovation Gallery provides ample opportunity to test and experiment the products and solutions by partners & system integrators. It is a platform for customers from various business verticals to experience real time application scenarios built for Corporate, Education, Retail, Hospitality, Transport, Government & PSU, Residential, to name a few.
The Gallery has been divided into different zones – Entrance, Information Display Zone, System Air Conditioner Zone, IT Zone, B2B2C zone and Open Communication Space.
At the Entrance, the visitors would be greeted with LG’s signature products like a Side by Side Refrigerator, an OLED Display and a washing machine, showcasing the best of LG’s cutting-edge technology and world-class design with exquisite attention to detail for today’s most discerning customers.
