This evolution is doubtless inspiring for those seeking to emulate the (Licence) Raj to Riches generations. But is wealth the end game? Is it really that stash—and all the glittering trappings that come with it—that people want most?
What do people want most? The answer would vary depending on your circumstances, although the list of desires appears pretty universal. Happiness is a common wish, as are freedom, fulfilment, peace. But, arguably, the most popular longing is to get rich—the poor seek to better their condition and the already-rich to build on it.
Pre-1991—the year India embarked on economic liberalisation—the avenues to get rich were limited: Either you inherited or were one of those rare adventurers willing to risk it all. Over time, the opportunities increased.
As the equity cult found more and more followers, wealth creation became a thing. Business owners played Pied Piper to the small investor as the initial public offering market took shape. Both became richer, except for dubious exceptions. And the arrival of venture capital saw the birth of more entrepreneurs. Net result? From just a handful, India had close to 170 billionaires at last count—behind only the United States and China. Individual investors who have stayed the course would have also prospered, with benchmark indices surging over 20 times in the past 30-odd years.
This evolution is doubtless inspiring for those seeking to emulate the (Licence) Raj to Riches generations. But is wealth the end game? Is it really that stash—and all the glittering trappings that come with it—that people want most?
Perhaps the answer lies in those bibles of development: Self-help books. I turned to a Business Insider list of 25 of the Best Self-Help Books to read in 2022, based on Goodreads reviews. The expectation was that the list would be populated with trending treasure tomes like I will Teach you to be Rich, Think and get Rich, How Rich People Think… you get the drift. Turns out I thought wrong.
(This story appears in the 14 December, 2023 issue of Forbes India. To visit our Archives, click here.)