In a market dominated by deeply-funded players like boAt, smartphone biggies such as Samsung, Xiaomi and Vivo, and a clutch of aggressive homegrown players like Fire-Boltt, remaining bootstrapped might be a baggage as the biggest wearables brand gets ready to undertake the 1 to 10 journey
"Frugality and being bootstrapped have become a part of our business DNA," says Gaurav Khatri, co-founder of Noise (in the chair), pictured here with Amit Khatri, co-founder of Noise. Image: Amit Verma
(This story appears in the 22 April, 2022 issue of Forbes India. To visit our Archives, click here.)