India's unicorn stable needs more startups that can strike a balance between growth and profitability, the managing partner at InnoVen Capital writes
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Over the last decade or so, a narrative took hold that successful startups, particularly in the consumer space, must prioritise growth over anything else. After all, investors only back founders going after large market opportunities, rather than a niche profitable business.
Haven’t all great companies like Google, Microsoft, Amazon executed the same playbook– big idea, raise a lot of capital, innovate fast, hire the best talent, invest aggressively to acquire customers, and eventually annihilate the competition? Haven’t we all heard about the ‘Winner takes all’ model, where the flywheel of profits kicks in as the sector transitions to a monopoly (or duopoly)?
Nothing could be farther from the truth. Microsoft was profitable in its first year, PayPal in two years, Google turned a profit in its third year, Facebook in its fifth year, Netflix in six years and Airbnb/ Amazon in under nine years. Even Tesla, which as a category creator had to invest heavily, also turned its first profit in ten years.
Till a decade ago, startups raised a few rounds of private capital and then had to either access public markets or entertain buyout offers from a larger player. Since availability of private capital was limited, companies couldn’t sustain a ‘Growth at all costs’ playbook for long and had to take a more disciplined approach in balancing growth and profitability.
(This story appears in the 23 September, 2022 issue of Forbes India. To visit our Archives, click here.)