A quick guide to the art market labyrinth
As an investment, art is growing in acceptance and prevalence. Historically, it has proven to perform better than other asset classes, especially in downturns. Studies by Barclays Capital and The Economist (in 2003 and 2005) showed that art outperformed both equities and property over both short and long periods of time.
Ignore the Hype
Contemporary art is just one glaring example. Henry Ford’s father, William Ford, famously said, “The world is filled with so much hype and PR bull. Frankly, it all comes out in the end.”
(This story appears in the 28 August, 2009 issue of Forbes India. To visit our Archives, click here.)