ChatGPT seems to have all the knowledge and skills required to become a veritable personal shopper. And it didn't take long for the fashion industry to jump on this idea to allow its customers to enjoy an increasingly personalized experience
Despite the criticism, bans and investigations surrounding ChatGPT, the conversational AI is still a subject of interest among the public, as well as companies in many sectors. One such sector is fashion, where businesses are looking to take advantage of the AI's performance to improve the shopping experience. In fact, Zalando is launching a fashion assistant powered by the artificial intelligence text generator.
Days could be numbered for run-of-the-mill chatbots! Unable to compete with the state-of-the-art conversational agent ChatGPT, they could soon find themselves replaced on many e-commerce platforms by new tools to help consumers make choices. In the fashion industry, it has only taken a few months since ChatGPT hit the mainstream for brands to take an interest in its performance and seize on it to optimize—and personalize—their customers' shopping experience. This is the case of the multi-brand e-tailer Zalando, which has announced the arrival of a fashion assistant based on this technology that's as futuristic as it is controversial.
"We are excited to be experimenting with ChatGPT to help our valued customers discover even more fashion they will love. This is just the beginning; we are committed to understanding our customers' needs and preferences even better, and we are eager to explore the potential that ChatGPT can bring to their shopping journey. As we continue testing and introducing new solutions, our focus remains on learning how our customers want to interact with our fashion assistant to provide them with the best possible experience," explains Tian Su, VP Personalization and Recommendation at Zalando, in a statement.
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The new tool will first be available in beta version to selected customers in Germany, Ireland, Austria and the UK, and therefore functioning in German and English. It could then be deployed elsewhere in Europe, bearing in mind that Zalando is already planning to develop other features. For example, ChatGPT is already able to provide a whole outfit from a simple image. The chatbot might therefore one day be used to allow consumers to obtain a selection of affordable clothing based on a look spotted in a TV series, such as "Succession." Another potential usage that isn't likely to remain untapped for long.