How leaders, employees and organisations can better prepare themselves for the impact of AI
Offices devoid of human workers. Streets occupied entirely by driverless vehicles. Factories and restaurants running on automation alone. While these may be extreme scenarios, artificial intelligence (AI) tools introduced in recent years are disrupting labour in nearly all industries. How is AI shaping the workforce, and what will be its effect on the human labour market?
This topic took centre stage at a Tech Talk X webinar organised by digital@INSEAD. Moderator Vikas A. Aggarwal, Associate Professor of Entrepreneurship and Family Enterprise and Academic Director of the Global Private Equity Initiative at INSEAD, was joined by industry experts Burcu Bicakci (MBA ’07D), Partner at Egon Zehnder; Fernando Lucini, Global Data Science & Machine Learning Engineering Lead at Accenture; and Karli Kalpala, Head of Strategic Transformation & Financial Services Industry at Digital Workforce Services.
They found that the launch of Google Translate led to a significant reduction in human translation transactions, as well as a decline in the earnings of translation workers. But transcreations – which involve adapting meaning to cultural and emotional elements in language, such as in the fields of marketing and poetry – remained relatively automation-resistant and did not experience a drop. The researchers also observed a significantly negative effect on the demand for analytical content after ChatGPT was launched, while creative content seemed to be less affected.
“What we’re highlighting here is a nuanced AI substitution effect across different types of tasks within a given profession of knowledge workers. This suggests that it’s necessary to understand variations in the AI substitution effect and [how] firms can adapt their workforce accordingly,†Aggarwal said.
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