Digital stars have changed the face of marketing in the age of social media. These creators now need to produce content that is 'engaging' enough to 'reach' the masses
Doomscrolling and jumping between social media apps when we are ‘bored’ is pretty much the norm of late. As a result, influencers or ‘digital stars’ have become an integral part of our lives. A friend bought a certain brand’s bag because Diet Sabya posted about it; a gadget seems worth buying since Techburner aka Shlok Srivastava recommended it; even destination itineraries are based on what someone like Aakanksha Monga or Sharanya Iyer would suggest. Born on the internet, these digital stars entertain, educate, inform and in the process ‘influence’ our day-to-day choices.