We live in an era when immediacy and short-term thinking often trump the foundational wisdom that makes a difference in one’s financial life. Our 19 money masters share some timeless insights
Ben Stein
AUTHOR, ACTOR, FINANCIAL COMMENTATOR
In his latest book, How to Really Ruin Your Financial Life and Portfolio (Wiley, 2012), former game show host Ben Stein plays devil’s advocate by guiding readers into surefire ways to commit financial hara-kiri. “Pay No Attention at All to Taxes” is the title of Chapter 17.
But Stein’s contrary approach to financial advice belies a lifetime of financial smarts and wealth accumulation. For example, he still owns Berkshire Hathaway common stock he bought in 1983, when it sold for about $1,300 per share (it now trades for more than $171,000).
According to Stein, the best money advice he ever got came from his father, Herbert Stein, a Nixon Administration economist who lived his life with extreme financial prudence.
“I love real estate, but once, before I was about to buy an estate on the Eastern Shore of Maryland, my father warned me never to move into the neighbourhood of poverty,” says Stein, 68. Stein’s father wasn’t talking about this Chesapeake Bay enclave per se but was referring to taking on too much risk in any one deal. “It boils down to not having a meaningful amount of unsecured debt. It’s poison,” says Stein, who owns 12 homes.
As for getting rich, Stein advises to start young, buy stock index funds in the form of ETFs and reinvest the dividends. He also likes variable annuities, provided they are low cost.
“To me money in abundance is paradise and power and love. In scarcity it is terror and guilt.”
Leon Black
FOUNDER, APOLLO GLOBAL MANAGEMENT
Just before he graduated from Harvard Business School in 1975, private equity titan Leon Black’s father passed away, and he inherited $75,000 in life insurance money.
“I got involved trading commodities. I went into copper. I went into cattle, sugar, soybeans,” says Black, 61. “I’d never made this much money so quickly. At one point, I was up $600,000 to $700,000. I said ‘Boy, isn’t this a fabulous thing? This is fun, and this is easy!’ ”
Then prices plummeted, and for three days he was unable to sell. He lost all but $25,000 of his original capital. “There I was, a Harvard Business School graduate, and I lost two-thirds of my inheritance,” says Black. The money lessons were abundant. “Know what you are doing, avoid get-rich-quick schemes, do your homework, don’t bet the ranch,” says Black, now worth $4.3 billion. “I felt pretty silly.”
It’s impossible to overemphasise the importance of starting on the right track—Black worked early at Drexel Burnham Lambert with junk bond wizard Michael Milken. “Start your career in a place where there is a lot of action, a lot of smart people who understand risk and reward, and work hard. Learn to be patient, and learn to be opportunistic.”
Images From top: Michael Prince / Corbis Outline, John Abott / Corbis, Getty Images
Kelly Phillips Erb
TAX LAWYER AND BLOGGER
“The best money advice that I ever got was not to be afraid to spend it, which I know is weird, because most of the time people say you need to save,” says tax lawyer Kelly Phillips Erb. “But sometimes to make money you have to spend it, whether that’s paying for college, buying a house, buying a good stock or investing in a business.”
Erb knows whereof she speaks. At 40, with three kids, she still owes $140,000 on student loans for her two law degrees but doesn’t regret taking on the debt. She practises law with her husband in the Philadelphia suburbs and blogs as Taxgirl. In eight years of writing, she’s built a reputation as a voice of common sense and someone who can explain taxes in plain English.
“Don’t let the tax tail wag the dog.” In other words, you should think about taxes when you invest, but “don’t be so paralysed by the tax consequences that you miss out’’. That goes for selling, too—don’t keep holding an asset you should get rid of just because you hate paying capital gains tax.
Money is “necessary, but that doesn’t mean it should always be ï¬rst”.
Images : David Yellen / Corbis
Larry Kotlikoff
ECONOMIST, BOSTON UNIVERSITY
Larry Kotlikoff learnt his most valuable ï¬nancial lesson—to diversify—while a young associate professor at Yale from a cartoon taped to his colleague James Tobin’s office door. Tobin had just won the 1981 Nobel Prize in Economics for his work on the relationship of different ï¬nancial markets and risk, which he summarised for reporters as: “Don’t put your eggs in one basket”—inspiring next-day headlines and the cartoon.
Kotlikoff thinks investors should learn from behavioural economics research that shows how psychologically painful people ï¬nd it to reduce their standard of living. When it comes to risky investments, use only assets above what is needed to support your current lifestyle, he says. “It’s like gambling at the casino. Leave your wallet at home and don’t spend your winnings until you’ve left the casino.”
Kotlikoff, 62, has incorporated the same behavioural insight into his ESPlanner software, which helps users calculate the optimum amount to spend and save so they won’t feel deprived in retirement or unnecessarily strapped right now. He’s a fan of inflation-indexed annuities as a way to smooth consumption. The ultimate goal? Before you die, spend any money you’re not leaving to heirs or charity. The title of one of his 16 books says it all: Spend ’Til the End.
“Money to me is security and fun, but it’s not really happiness.”
Images From top: Michael Prince for Forbes, Mathew Furman for Forbes, Getty Images
Robert Shiller
ECONOMIST, YALE UNIVERSITY
Robert Shiller, perhaps best known for co-inventing the Case-Shiller Home Price Index, says the American dream of building wealth through homeownership is a fallacy. “I’ve documented that home prices in real terms didn’t increase from 1890 to 1990,” he says. “That was the bubble thinking, but it’s still fresh in our minds.”
How do you get rich, then?
“Go into ï¬nance or a related ï¬eld. It’s a lifetime decision,” advises Shiller. “Finance is the technology for making things happen. Accountant, auditor, marketmaker … these are big occupations.” Shiller lectures his students that mathematics, astronomy, sociology are all very appealing, but there are no jobs in them.
Shiller says his thesis supervisor, MIT economist Franco Modigliani, who won the Nobel Prize in Economics in 1985, taught him not to trust market efficiency because it was only a half-truth. He says Modigliani’s papers on how inflation distorts markets prompted him to invest all his money in the stock market in the early 1980s as Paul Volcker’s rate hikes kiboshed inflation and sent the stock market soaring.
Shiller tells his Yale students: “If you are wealthy that means you are powerful, and you have to care about others.” He then requires them to read Andrew Carnegie’s 1889 essay, ‘The Gospel of Wealth’, which instructs the rich to recirculate their wealth through philanthropy.
(This story appears in the 12 July, 2013 issue of Forbes India. To visit our Archives, click here.)