To be a good corporate citizen in the plantation industry, one has to learn to co-exist with elephants. Not only to protect these magnificent creatures but also to develop the confidence amongst the workforce to work without the fear of elephant attack—a prerequisite to business profitability
For an organisation that is responsible for making sure that millions of cups of high-quality coffee are made available annually for consumption across the world, devising a strategy to manage elephants and making sure it is implemented well, is an important part of their operations.
And, for sure, I am not referring to the elephant in the room!
The organisation is Tata Coffee (TCL), one of the world’s largest integrated coffee cultivation and processing companies today, covering 19 estates, spread over 8,000 hectares, producing some of the finest quality instant coffee, green beans, pepper and tea.
Since TCL estates are situated close to the reserve forests and game sanctuaries like Nagarahole Tiger Reserve in Karnataka, inevitably, many wild animals like elephants, tigers, leopards and bison stray into the adjoining estates in search of food and water, more so in summer months. Reportedly, more than 120 human deaths and 100+ cases of human injury were recorded in the Kodagu district in the last two decades (the Ministry of Environment and Forests has declared Kodagu district as a “high human-elephant conflict zoneâ€). As the presence of elephants (or other animals) leads to mental pressures for the workforce and the community at large, it also results in productivity loss, as workers close to a reported sighting of a wild animal may be required to be moved to a safer location.
Practically, every part of India has been affected by human-wildlife conflict, though the degree varies. The commonest animals involved are elephants, gaurs, sloth bears, leopards, tigers, Macaque monkeys, wild boars, and snakes.
[This article has been reproduced with permission from SP Jain Institute of Management & Research, Mumbai. Views expressed by authors are personal.]