By Forbes India| Nov 5, 2022
From Subroto Bagchi and NS Parthasarathy's big philanthropy bet to Audi RS 5 review, here are our top reads of the week
[CAPTION]Every week, catch up on the best long form stories from Forbes India. Often peppered with our binge-worthy podcasts, videos or infographics too. Image: Shutterstock [/CAPTION]
1) Betting big on philanthropy
Cofounders of Mindtree, Subroto Bagchi and NS Parthasarathy, along with their respective partners, Susmita Bagchi and Radha Parthasarathy, have donated Rs425 crore (close to $60 million) to the Indian Institute of Science (IISc). It took them two meetings and two video calls in six weeks to arrive at this massive decision. Their money will go toward building an 832-bed non-profit hospital and a postgraduate medical school, which will be located within the IISc campus in Bengaluru. The contribution of the Bagchis and the Parthasarathys has made them the fifth-most generous philanthropists in the country, as per the latest EdelGive-Hurun India Philanthropy list. Why did the duo opt for this philanthropy route? Read more
2) Corporate to couture
Apart from the genius creations of fashion designers, there was something else more striking at the recently concluded 2022 Lakmé Fashion Week (LFW). You couldn't miss the NEXA Grand Vitara. A funky boAt activation set-up was drawing the visitors. Ajio Luxe, Tresemme, Roposo, R|Elan, Tencel, realme and Logitech were some of the big brand names present at the fashion extravaganza. Every set-up at least had two to three influencers or celebrities—all dressed to the nines—clicking photos or videos. Clearly, the brands were getting plenty of bang for their buck. Brands have increased their interest in high-end fashion. It now goes beyond sponsorship and it is creating a winning situation for all stakeholders. Read more3) Invest in art: How-to guide
The idea of a global pandemic driving purchases of fine art may sound absurd, but that is exactly what occurred during the lockdown. New tech money, disposable income, and a lot of time to pay attention to one's personal space brought new buyers to the art scene. Curiosity and the desire to explore art as an investment, as well as technology, have helped grow and give this creative industry a boost. Are you looking to build an art portfolio? Time has not passed yet. Learning about the works, and data-backed decision-making are some of the things you should do before investing in art. Here's how you can go about it, according to experts