Decoding the bootstrappers

By N Madhavan| Aug 7, 2017

They have distinct traits which have helped them stay away from external equity without compromising growth

Illustration: Chaitanya Dinesh Surpur

The bootstrappers have identified niche, less capital-intensive business segments that generate strong cash flows
They stick to their core business and avoid unrelated diversifications
They plough back a larger proportion of profits into their business
The Bootstrapped Bosses have a long-term vision with a strong aversion to living ‘quarter-to-quarter’. Hence they abhor external equity
They prefer organic growth
Manage their debt better
Are not over ambitious and are happy with an industry- level growth
Handle business cycles better