LG Gets Aspirations

By Chana R. Schoenberger| May 18, 2009

The Korean gadgetmaker aims high. But it can be a little crowded at the expensive end of mass market

When Yong Nam took over at LG Electronics, the flagship arm of the Korean conglomerate, in 2007, he decided the company was going to aim at the higher end of the price scale. “ We want to be aspirational in all segments,” Nam says.

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